Description

➢Introduction

• The Changing Buyer Relationship
• What is digital marketing?
• Combining Digital with Other Communications

➢Opportunity, challenge and reward

• The Decline of Traditional Advertising
• The Digital Opportunity for Property Developers
• The NEW Home Buyers Journey
• 5 stages of the homebuyer journey:

➢Developing your digital marketing strategy

• Website Strategy
• Content Strategy
• Property Brochures and CGI
• Images and Video
• Landing Pages & Lead Generation
• Online Advertising
• SEO (Search engine optimisation)
• Social Media
• Referrals & 3rd Party Sites

➢Sample campaign checklist

• “First Time Buyer New Homes”