Urban_Digital marketing guide for property developers and estate agents

Digital marketing guide for property developers and estate agents

  • Opportunity, challenge and reward
  • Developing your digital marketing strategy
  • Sample campaign checklist

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➢Introduction

  • The Changing Buyer Relationship
  • What is digital marketing?
  • Combining Digital with Other Communications

➢Opportunity, challenge and reward

  • The Decline of Traditional Advertising
  • The Digital Opportunity for Property Developers
  • The NEW Home Buyers Journey
  • 5 stages of the homebuyer journey:

➢Developing your digital marketing strategy

  • Website Strategy
  • Content Strategy
  • Property Brochures and CGI
  • Images and Video
  • Landing Pages & Lead Generation
  • Online Advertising
  • SEO (Search engine optimisation)
  • Social Media
  • Referrals & 3rd Party Sites

➢Sample campaign checklist

  • “First Time Buyer New Homes”

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